Understand the Law of the Few
- Brand Advocacy is more important than brand image or brand satisfaction
- 10% influence purchasing behavior of other 90%
Understand that you must tell stories
- Why do you do what you do?
- What are you passionate about?
- How can you make people’s lives better?
- Add value through content
- Produce a high volume of high quality content
Understand that Brand Advocacy is more important than brand image or brand satisfaction
- 10% influence purchasing behavior of other 90%
Understand it’s about Relationships
- Links are IMPORTANT
- 100 people = 4900 possible links
- 1000 people = 500,000 possible links
- Six degrees of separation concept
Understand HOMOPHILY
- Birds of a feather flock together
- Clusters – Interests, hobbies, beliefs, age, gender, social class, ethnicity, religion, values, politics, geography, education, occupation
Understand that you must delight them
- 91% likely to purchase after they hear a recommendation
- You must connect with the influencers
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