Business
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10 Questions to Guide Your Social Media Strategy
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Social media strategy can be linked to many things in your company – PR, Print, TV etc. If you have anything to do with social media in your organization, I want you to sit down, turn off your computer and ask yourself a few questions about your business.
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5 Social Media Tips for Real Estate Brokers
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I’m blessed to live in a great town called Chappaqua, New York. We’re about 50 minutes north of New York city by train. Our school district is excellent, the people are phenomenal, the stores are outstanding and the local restaurants are top notch. That’s why I feel obligated to offer some unsolicited advice to the…
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7 Steps to Twitter Success for Small Business
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Social media has changed the way people are doing business around the world. Ever evolving and largely free to get started, it can greatly impact small businesses. Sometimes allowing companies to leapfrog competition if done correctly. Twitter in particular is…
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4 Ways to Persuade Your Boss to Focus on Social Media
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I once heard my friend Gary Vaynerchuk answer the question: What’s the ROI of social media? His response was partially dismissive, mostly true, and certainly brought down the house. He replied with a fervent What’s the ROI of putting on…
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Our Definition of Social Media Expert is Killing Social Media Experts
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Raise your hand if you’ve been asked if you’re a social media “expert” before. Keep your hand up if you’ve ever really thought about what that means. Being considered a social media expert can mean many different things for many people. If you were to ask a 13 year old if they’re a social media…
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The #1 Mistake All Salespeople Make
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For the majority of my career I’ve had the word “sales” in my title, but it wasn’t always that way. I remember when the transition happened. I was working at a company called Mediaplex in early 2000. This was the peak of the Internet bubble. I had just started working there as an Account Manager,…
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4 Steps to Better Thinking for Your Business
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There is nothing either good or bad, but thinking makes it so” – Shakespeare. Here are four ways to provoke thought that work for my team that I’d like to share: 1. Start with Simple. Understand the simple stuff deeply….
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Don’t Feed The Trolls
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Trolls are epidemic online. Some view them as online bullies, others view them as online vigilantes. It’s certainly a polarizing topic. Last week on Fox News I offered commentary on the impact that Trolls have online regarding everything from politics to…
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Success is Taken, Not Given
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A little over 2 years ago I launched Silverback Social from my home office. I spent the first few months chained to my desk, head down, plowing forward. I needed to close business, and kickstart my new venture. I had…
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Want to Be Successful? Get Angry
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We’re human, every single one of us. We feel happy, and sometimes we feel smart. Other times we feel stupid. We enjoy feeling loved. We cringe when we feel hated. We all get angry for sure. Some handle it better than others. Sometimes in my life I’ve been quick to anger.