Powerful Reasons Why Wall Street Got it Wrong with Twitter

Powerful Reasons Why Wall Street Got it Wrong with Twitter

Two weeks ago I went on CNN to discuss my views on Twitter and Facebook’s earnings. I explained that my agency only publishes social content on platforms that work for our clients. Right now the holy trinity is Facebook, Twitter & Instagram. If wall street analysts are watching the car race from home (viewing who is in the lead, and seeing the crowd’s reaction) – than we’re driving the car with our clients riding shot gun. We feel the bumps on the road, see the potholes ahead and can hear the dings in the engine.

The #1 Mistake All Salespeople Make

The #1 Mistake All Salespeople Make

For the majority of my career I’ve had the word “sales” in my title, but it wasn’t always that way. I remember when the transition happened. I was working at a company called Mediaplex in early 2000. This was the peak of the Internet bubble. I had just started working there as an Account Manager, and my first account was The Digital Edge, the digital division of Y&R. I became friendly with everyone on that account. I would spend 2 days a week in their offices training them, and getting to know them. The time I spent with her was invaluable. After only a few months I grew the account from 1 to 13 clients. My good work didn’t go unnoticed, and management moved me into sales.