5 Steps to True Social Media ROI
How do you get to the true ROI of social media?
Here are some tips:
1) Start today
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How do you get to the true ROI of social media?
Here are some tips:
1) Start today
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Chris DessiWhile I know it’s only the end of July, I happened to catch a special on the History Channelabout Nostradamus last night which got me thinking about the new year. So I thought I’d make some Nostradamus like predictions for 2013.
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Chris DessiThis afternoon I was perusing my Twitter feed when I came across Noah Malin’s Paper-li The Social Media Thinkers Daily. This is also where I discovered Cathryn Sloane’s post titled: Why Every Social Media Manager Should be Under 25.
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Chris DessiChances are, your customers have! And they may be on there pinning your company, looking for your products, or recommending your competitors.
What the heck is Pinterestanyway?
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Chris DessiToday I read something that has me troubled. According to an article penned by Katie Moisse of ABC News –
A punch line from the movie “Ted” has people with Lou Gehrig’s disease crying foul.
“From one man to another, I hope you get Lou Gehrig’s disease,” says Mark Wahlberg’s “John” — a quip some patients say crossed a line.
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Chris DessiLast night my wife and I were jolted awake by a cacophony of metal on metal. Laura shouted “what was that?” – I responded without hesitation “That was a really horrible car accident.” I threw on my clothes as quickly as I could and just as I was about the leave our bedroom she said “take your phone so you can call 911.” I ran out of our house, and onto the street. Lying upside down in the center of the street was one single car. Nobody was near the car. It was oddly still. As I ran closer it became more apparent that I was the first person to arrive at the scene. Another gentlemen met me from the opposite side of the street. He had just missed what had happened. I knelt down to see who was trapped inside – rapping on the window – and expecting the worse. I leaned in and said “hello, are you OK?” To which a woozy response came back “yeah, I’m OK.” The driver of the car was sitting right side up on the roof of his car. Dazed by the collision, but coherent. I dialed 911. As I waited there with the man stuck in his car in the middle of the street, we got to talking. I noticed a flask by his side. Not cool. I also noticed bills with his name on them. I asked him if that was in fact his name – it was. (I won’t use his name here of course). As the EMT’s showed, windows were smashed and more neighbors began to get out from their cars to see what had transpired. All of them photoed the incident. Two of them filmed the entire ordeal with their iPhones from the moment they arrived on the scene. I stepped back before they shattered the window to extract the man, but decided it would be inappropriate to photo him, the extraction, or anything else until he was removed from the scene. I did however, take this photo.
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Chris DessiAbout 6 months ago my Father hesitantly asked me a favor. He’d scheduled an appointment with his friends and long-time financial advisors from Morgan Stanley Smith Barney: Richard L. Schneider and Ira Bauman. Dad is living with ALS (aka Lou Gherig’s disease), and is in a wheelchair. Requests like this have become the norm around our house. If I can’t help Mom and Dad, my brother steps in.
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Chris DessiI once heard Gary Vaynerchuk answer the question “What’s the ROI of social media.” His response was partially dismissive, mostly true, and certainly brought down the house. He replied with a fervent “What’s the ROI of putting on your pants.“ Image from Maries Claire I love that response, but I also understand why your boss may cringe after hearing it. She has a budget, key performance indicators, and responsibility. She’s asking you about ROI because she wants to support you. She needs to understand the ROI so she can allocate said budget, and analyze how well you’re doing. So how can you impress upon your boss that she must invest in social media today?
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Chris DessiMy mind has just been blown. First let me start by saying this – I think Brian Solis is brilliant. Not that obtuse, out of reach brilliance reserved for the Einsteins of the world, but real, everyday, brilliance. Brian has the uncanny ability to break down ideas into easily digestible bits, and present them in such a way that you smack your forehead and say “I knew that to be true, I just couldn’t articulate it.” I love his books, I admire the way his brain works, and I love reading the content he publishes on Social Media Today.
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Chris DessiA few months ago I was invited to visit my Alma mater Loyola University in Baltimore to lecture about how students can leverage social media to get a job. Hire Me! When I lecture I love to offer real life examples of how students can leverage the free tools at their disposal to gain employment. I included an outline of Dan Herbert – a college student who was using social media to it’s fullest. He wanted to work in social media, so he was actively engaged in social media (what a novel idea). I also spoke about how I had creatively sought a job in social by launching Facebookshouldhireme.com. I love helping people engage in social media, and I love lecturing, just love it. Because I love it so much, and because everyone that knows me understands this about me – I’m lucky enough to speak with some great young people about their careers.
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Chris Dessi