Social Media Marketing
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Our Definition of Social Media Expert is Killing Social Media Experts
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Raise your hand if you’ve been asked if you’re a social media “expert” before. Keep your hand up if you’ve ever really thought about what that means. Being considered a social media expert can mean many different things for many people. If you were to ask a 13 year old if they’re a social media…
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Don’t Feed The Trolls
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Trolls are epidemic online. Some view them as online bullies, others view them as online vigilantes. It’s certainly a polarizing topic. Last week on Fox News I offered commentary on the impact that Trolls have online regarding everything from politics to…
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A Confession: I Bought 50,000 Twitter Followers
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[av_textblock size=’20’ font_color=” color=”] A Confession: Almost two years ago, on a whim and a prayer I purchased 50,000 Twitter followers. Three months later they were all gone, along with my self respect as a so called “social media expert.”…
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Social Media is Still a Shiny New Toy
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The gap is getting wider. I see it everywhere. There are smart people, with big degrees, that work at great companies that make very good livings who don’t have the first clue about social media. They think it’s a choice. They’re not on Twitter, they don’t use Linkedin, and God forbid if they were ever…
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The Anatomy of a Viral Facebook Post
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Make it go viral! It happens more often than I can believe. It usually happens midway through a sales meeting, or a client meeting, or a casual conversation, or a fun TV interview, and I hear it – “how do…
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Out of Work? Follow These 3 Steps to Employment
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I’ve been out of work more times than I care to talk about. Three times in two years as a matter of fact. Getting let go started out being the worst experience of my life, but as I look back on those years I can see that the skills I accumulated attempting to gain employment…
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To All the Ice Bucket Copycats: Please stop.
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It’s happening right now all over the globe. There are dusty executives, in their dusty offices, with their dusty mentalities, and their dusty spreadsheets. Their board has told them that they need to up donations. That they need to find their “Ice Bucket Challenge.” The dusty executives are confused because they have a Facebook account,…