I once heard my friend Gary Vaynerchuk answer the question: What’s the ROI of social media? His response was partially dismissive, mostly true, and certainly brought down the house. He replied with a fervent What’s the ROI of putting on your pants? I love that response, but I also understand why your boss may cringe […]
Written by
Raise your hand if you’ve been asked if you’re a social media “expert” before. Keep your hand up if you’ve ever really thought about what that means.
Being considered a social media expert can mean many different things for many people. If you were to ask a 13 year old if they’re a social media expert, chances are they wouldn’t hesitate to say yes, and they’d be 100% correct.
Written by
Trolls are epidemic online. Some view them as online bullies, others view them as online vigilantes. It’s certainly a polarizing topic. Last week on Fox News I offered commentary on the impact that Trolls have online regarding everything from politics to racism. I also had a chance to share my personal story of being a victim […]
Written by
[av_textblock size=’20’ font_color=” color=”] A Confession: Almost two years ago, on a whim and a prayer I purchased 50,000 Twitter followers. Three months later they were all gone, along with my self respect as a so called “social media expert.” I knew I was cheating, but I did it anyway. As I look back on […]
Written by
The gap is getting wider. I see it everywhere. There are smart people, with big degrees, that work at great companies that make very good livings who don’t have the first clue about social media. They think it’s a choice.
They’re not on Twitter, they don’t use Linkedin, and God forbid if they were ever seen on Facebook. It’s still a tinker toy. It’s fun and games, and they’re real business people with limited time. Why would they add to the ever-growing pile “to-do’s” by joining these social networks anyway? They socialize with the people they want to already. They don’t need to connect with those people from High School, they don’t want to know what you had for lunch, and they certainly don’t want to share where they’re eating lunch. They want their privacy. They value one on one interaction. Face to face. A handshake. Look me in the eye. Stop looking at your iPhone and look me in the eye!
Written by
Make it go viral! It happens more often than I can believe. It usually happens midway through a sales meeting, or a client meeting, or a casual conversation, or a fun TV interview, and I hear it – “how do you make it go viral?” “It” could be anything. A youtube video, a Facebook post, […]
Written by
I’ve been out of work more times than I care to talk about. Three times in two years as a matter of fact. Getting let go started out being the worst experience of my life, but as I look back on those years I can see that the skills I accumulated attempting to gain employment have remained invaluable in business and life. So here are my three easy steps that I recommend you take in order to insulate yourself from a long term unemployment stint. They worked for me, and I hope they work for you:
Written by
It’s happening right now all over the globe. There are dusty executives, in their dusty offices, with their dusty mentalities, and their dusty spreadsheets. Their board has told them that they need to up donations. That they need to find their “Ice Bucket Challenge.” The dusty executives are confused because they have a Facebook account, but they’re not on it very much. So they all gather around their dusty computers in their dusty office and they watch the #icebucketchallenge.
They laugh.
Written by
The Westchester Digital Summit will be held on May 14th, 2013 at the Westchester County Center in White Plains, New York. The venue will host 3,000 digital marketers and internationally renowned entrepreneur Gary Vaynerchuk, CEO of VaynerMedia and author of The Thank You Economy and Crush It will deliver the keynote. It’s the only gathering of its kind in Westchester. Silverback Social, a globally recognized leader in social media marketing, is producing the summit in partnership with Zanzarella Marketing Consultants.
Written by
I’m usually pretty liberal with the conent that I allow on Facebook – this is mostly because I’m a 37 year old married father of two, not a 21 year old about to graduate from College. The most scandelous photos that I’m tagged in usually involved baby vomit, not me vomiting at a frat party. However, when a photo popped up of my brother and I after having thrown back a few at a Villanova homecoming weekend (circa 1993?) It dawned on me that some photos that upcoming College graduates have on their current Facebook pages may not be as appropriate as others, and perhaps it was worth taking a closer look. So I started to poke around and found something really refreshing: Facebook is making it easier for us to curate our content. In this instance “curating” is just nice way of saying – delete all of the pics you don’t want your future boss to see. Phew! Here are three easy steps to help you curate away:
Written by
