I once heard my friend Gary Vaynerchuk answer the question: What’s the ROI of social media? His response was partially […]
Our Definition of Social Media Expert is Killing Social Media Experts
Raise your hand if you’ve been asked if you’re a social media “expert” before. Keep your hand up if you’ve ever really thought about what that means.
Being considered a social media expert can mean many different things for many people. If you were to ask a 13 year old if they’re a social media expert, chances are they wouldn’t hesitate to say yes, and they’d be 100% correct.
Don’t Feed The Trolls
Trolls are epidemic online. Some view them as online bullies, others view them as online vigilantes. It’s certainly a polarizing […]
A Confession: I Bought 50,000 Twitter Followers
[av_textblock size=’20’ font_color=” color=”] A Confession: Almost two years ago, on a whim and a prayer I purchased 50,000 Twitter […]
Social Media is Still a Shiny New Toy
The gap is getting wider. I see it everywhere. There are smart people, with big degrees, that work at great companies that make very good livings who don’t have the first clue about social media. They think it’s a choice.
They’re not on Twitter, they don’t use Linkedin, and God forbid if they were ever seen on Facebook. It’s still a tinker toy. It’s fun and games, and they’re real business people with limited time. Why would they add to the ever-growing pile “to-do’s” by joining these social networks anyway? They socialize with the people they want to already. They don’t need to connect with those people from High School, they don’t want to know what you had for lunch, and they certainly don’t want to share where they’re eating lunch. They want their privacy. They value one on one interaction. Face to face. A handshake. Look me in the eye. Stop looking at your iPhone and look me in the eye!
The Anatomy of a Viral Facebook Post
Make it go viral! It happens more often than I can believe. It usually happens midway through a sales meeting, […]
Out of Work? Follow These 3 Steps to Employment
I’ve been out of work more times than I care to talk about. Three times in two years as a matter of fact. Getting let go started out being the worst experience of my life, but as I look back on those years I can see that the skills I accumulated attempting to gain employment have remained invaluable in business and life. So here are my three easy steps that I recommend you take in order to insulate yourself from a long term unemployment stint. They worked for me, and I hope they work for you:
To All the Ice Bucket Copycats: Please stop.
It’s happening right now all over the globe. There are dusty executives, in their dusty offices, with their dusty mentalities, and their dusty spreadsheets. Their board has told them that they need to up donations. That they need to find their “Ice Bucket Challenge.” The dusty executives are confused because they have a Facebook account, but they’re not on it very much. So they all gather around their dusty computers in their dusty office and they watch the #icebucketchallenge.
They laugh.