Social Media Marketing
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Our Definition of Social Media Expert is Killing Social Media Experts
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Chris DessiRaise your hand if you’ve been asked if you’re a social media “expert” before. Keep your hand up if you’ve ever really thought about what that means. Being considered a social media expert can mean many different things for many people. If you were to ask a 13 year old if they’re a social media…
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Don’t Feed The Trolls
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Chris DessiTrolls are epidemic online. Some view them as online bullies, others view them as online vigilantes. It’s certainly a polarizing topic. Last week on Fox News I offered commentary on the impact that Trolls have online regarding everything from politics to…
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A Confession: I Bought 50,000 Twitter Followers
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Chris Dessi[av_textblock size=’20’ font_color=” color=”] A Confession: Almost two years ago, on a whim and a prayer I purchased 50,000 Twitter followers. Three months later they were all gone, along with my self respect as a so called “social media expert.”…
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Social Media is Still a Shiny New Toy
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Chris DessiThe gap is getting wider. I see it everywhere. There are smart people, with big degrees, that work at great companies that make very good livings who don’t have the first clue about social media. They think it’s a choice. They’re not on Twitter, they don’t use Linkedin, and God forbid if they were ever…
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The Anatomy of a Viral Facebook Post
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Chris DessiMake it go viral! It happens more often than I can believe. It usually happens midway through a sales meeting, or a client meeting, or a casual conversation, or a fun TV interview, and I hear it – “how do…
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Out of Work? Follow These 3 Steps to Employment
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Chris DessiI’ve been out of work more times than I care to talk about. Three times in two years as a matter of fact. Getting let go started out being the worst experience of my life, but as I look back on those years I can see that the skills I accumulated attempting to gain employment…
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To All the Ice Bucket Copycats: Please stop.
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Chris DessiIt’s happening right now all over the globe. There are dusty executives, in their dusty offices, with their dusty mentalities, and their dusty spreadsheets. Their board has told them that they need to up donations. That they need to find their “Ice Bucket Challenge.” The dusty executives are confused because they have a Facebook account,…
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Gary Vaynerchuk to Keynote the Westchester Digital Summit
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Chris DessiThe Westchester Digital Summit will be held on May 14th, 2013 at the Westchester County Center in White Plains, New York. The venue will host 3,000 digital marketers and internationally renowned entrepreneur Gary Vaynerchuk, CEO of VaynerMedia and author of The Thank You Economy and Crush It will deliver the keynote. It’s the only gathering…
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College Students: Four Easy Steps to Clean Up Your Facebook Page Before the Big Interview
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Chris DessiI’m usually pretty liberal with the conent that I allow on Facebook – this is mostly because I’m a 37 year old married father of two, not a 21 year old about to graduate from College. The most scandelous photos that I’m tagged in usually involved baby vomit, not me vomiting at a frat party.…
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Gratitude, Spirit & Social Media
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Chris DessiThe past two weeks have been nothing short of magical. It all started with Hurricane Sandy, and culminated in the most pure and beautiful moment of my life, save the birth of my two children.