Faster than you can say Domino’s Pizza Debacle, there’s a new food chain with a social media mess unfolding. According to AllFacebook.com Chipotle’s Mexican Grill is in hot water tonight:
Social Media Brand Managers: 5 Things You Need to Know About New Facebook Profiles
Yesterday I read on Mashable that the new Facebook Profiles was launched. I immediately decided I would give it a try. I also noticed yesterday via my Facebook Newsfeed that our friends over at Likeable Media conducted an impromptu survey of their over 14k followers regarding the new profiles. It seemed that the majority of the comments were negative, and I’ll admit that I wasn’t surprised. Partially because every time Facebook rolls out a new release the Facebook faithful tend to grumble. But mostly I realize that most people think about how these changes effect themselves, and not how they effect the manner in which brands engage with their fans on Facebook. Obviously the Facebook team is trying to enhance the user experience, and I think they accomplish that with new Facebook Profiles, but the real story here, in my opinion is what the new Facebook Profiles does for brands engaging in Facebook.
5 Ways New York’s Grand Hyatt is Harnessing the Power of Foursquare & Twitter
Yesterday was an exciting day for the Drive Action Digital team. We spend most of our day in great meetings with clients, Lifesta and Audition Booth. Both teams are young, exciting and ready to take on the world. We’re blessed to have the opportunity to work with such inspiring and brilliant people. As we wrapped up with Lifesta and Audition Boot, we headed to the Fox studios where my business partner and founder of Drive Action Digital Anthony Zarro filmed a spot which will air early next week. Not bad for a chilly December Thursday, right?
Personal Branding Facebook Fail
Last week I “liked” a network news Facebook page. Very soon afterward, I received what seemed to be an auto generated email via Facebook from “Joey”. He was pleasant, engaging and fully transparent that he was working with a weatherman at this network. He asked that since I had recently liked the network page, if I could “like” weather man’s page. I thought this is fantastic, someone that “gets it”. personal branding drive action digital chris dessi So I went for it. Why not, this was a great way to get fans to engage with the weatherman – I was already a fan of the network, so why not?
Delivering Happiness: Feel Grateful Now
Last year I compiled an ambitious list of 100 things that I was grateful for. I did this just before Thanksgiving with the intent to only list a few things, when the floodgates opened. This experience was eye opening, and taught me two things:
I Kinda Wanna Make Out With MySpace to Make Facebook Jealous
Let’s face it Facebook has won. It’s been over for a while, but last week MySpace announced that it was going to integrateFacebook Connect to enhance the ailing social network. This is the final nail in the coffin for MySpace, but just another triumphant step in Facebook’s inevitable world domination.
Social Media Managers: Most People Don’t Understand the Power of Social Media
The past three weeks have been fascinating. After four years of blogging, I was lucky enough to have a producer from Fox 5 TVreach out to me via this blog and request that I be a guest commentator regarding social media.
A Pastor, Italian Guy, & Attorney Walk Into a Bar…in Mahopac, New York
The real punch line here is that I have this overwhelming sense that my fifteen minutes of fame is at about minute fourteen. Tuesday I spent another dizzying afternoon at the Fox TV studios. We filmed three segment s (two of which you can see below). The third will air next week sometime, and will feature tips on BlackFriday, and include details on Best Buy, Target, Truman’s Gentlemen’s Groomers, Groupon, and Lifesta. Once again – the people at Fox are amazing. I even ended up at a local watering hole with the producer Jason after we filmed the segments. Awesome. Best part about this whole experience on Tuesday was being able to mention both my buddy Jeremy Lichtenberger, and my hometown Mahopac. While I currently reside in Chappaqua, NY – Mahopac is still near and dear to my heart.