Conferences can be a goldmine for networking and business growth, but many people miss the mark. Instead of pushing sales, focus on building genuine connections. Here’s how to make the most of your next conference experience.

Key Takeaways

• Connect with speakers before the event.
• Engage genuinely during and after their talks.
• Follow up with a recap of what you learned.
• Avoid selling directly; build relationships first.

Know Where You’re Going

Before you even step foot in the conference, do your homework. Identify the speakers you want to connect with. Look them up on LinkedIn and reach out. Let them know you’re excited to hear them speak. This sets the stage for a more meaningful interaction later.

Engage with Speakers

When you arrive at the conference, make sure to attend the sessions of the speakers you reached out to. Listen actively and take notes. After their talk, approach them and introduce yourself. Say something like, "Hey, I’m Chris. Remember me? I really enjoyed your presentation!" This personal touch can make a big difference.

Capture the Moment

If the opportunity arises, snap a selfie with the speaker. It’s a fun way to remember the moment and gives you something to share later. Plus, it shows you’re genuinely interested in them and their work.

Follow Up with Purpose

Once you’re back home, it’s time to follow up. Here are some ideas:

• Write a recap blog post about the conference.
• Create a video summarizing your key takeaways.
• Share a research paper if you have insights to offer.
• Post on LinkedIn about your experience, tagging the speakers you met.

This follow-up is crucial. It’s not just about saying, "Hey, I’m in business too!" Instead, it’s about sharing what you learned and expressing gratitude. This approach warms up the conversation and opens the door for future discussions.

Make Friends, Not Sales

Remember, the goal is to make friends. Engage with others during the conference. Share insights, ask questions, and be genuinely interested in what others have to say. After the event, follow up with a message like, "I learned these three things from Bob while he was on stage. Thanks, Bob! Here’s a selfie!" This keeps the conversation going without the pressure of a sales pitch.

Conclusion

Conferences are not just about selling; they’re about building relationships. By connecting with speakers, engaging genuinely, and following up thoughtfully, you can turn a simple conference into a powerful networking opportunity. So next time you attend, remember: Make friends first, and the business will follow.