This morning I was asked by a Donna Sweeney a producer at Fox 5 to come into the studio tonight at 5pm and chat about Mark Zuckerberg being named Time Magazine’s Person of the Year 2010.
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Today Clicker, the complete guide to internet television announced that it will integrate with Facebook to further enhance it’s recommendation engine. This is a pivotal announcement for Facebook. Just another step toward the true vision that Mark Zuckerberg has for Facebook. Enhancing your life by knowing what your friends are doing. Zuckerberg feels (and I agree) that the internet can be a lonely experience. Individuals are bouncing from one site to the next on their own. As these sites further integrate Facebook how much more rich and fulfilling will this experience be if you know what your friends are doing there as well. When I logged into Clicker it showed me a list of my friends that like shows I love like 3o Rock – how cool is that?
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esterday was perhaps the best work day I’ve had in my entire career. I started the day at the office with my business partner, and founder of Drive Action Digital, Anthony Zarro. We had just recieved our new laptops in the mail. Like two little kids on Christmas morning, we busily set up our laptops, and started to get our desks in order. After working for a few hours, we headed down to the city together to meet with one of our most exciting clients – Lifesta. I’m going to tell you more about Lifesta soon enough, but you should know this – they are going to be huge. They’re changing the game of online couponing as we know it. Stay tuned for more! Finally, yesterday evening I was lucky enough to appear again on Fox TV. I was asked to come in to chat about Facebook’s new messaging platform. We chatted, and had a great time. It’s funny that I had no idea we were broadcasting live. In hindesight, it’s better that I didn’t know, I think I would have been more nervous!
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The perfect storm of social media engagement entails having an appropriate brand presence on Facebook. There’s no way to avoid 500million active users. So before we delve into our seven steps, you must first take the plunge and create a Facebook Page for your brand.
Now that you have a page, and perhaps a few fans. What’s the next step?
Here are seven that will guide you to success:
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Last week I added a post that’s received significant traffic via Social Media Today. After the post went live, I received a fantastic comment from Dan Perez. His well thought out response and the banter that ensued resides on Social Media Today, however I think it’s worth re-posting here:
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Dear Brand Manager,
Social media can be a scary, fragmented experience, I get it. The Social Media ecosystem is already alive and well, and whether you like it or not, social media is already “happening” to your brand. People are Tweeting about your product, adding Facebook statuses about your services, and generally talking about you to their friends. It’s our job to figure out what the general energy of that dialogue is (positive, or negative) and help you become a part of the conversation.
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About a year ago I met with a luxury watch manufacturer that I love. I say I” love” them because I own one of their watches, and it holds huge sentimental value for me. I approached the company with the idea that if I could speak to the decision makers I would most certainly convince them that if it were done properly, they could leverage the awesome power of Facebook and Twitter to change the game of selling luxury watches. Connect with brand advocates like myself, I told them, and you’ll tap into a community that will do the marketing for you. Offer them the tools to communicate how much they love you, and they’ll have a field day.
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As the short work week winds down, and we begin to prepare for the festivities for Thanksgiving, I thought it might be interesting to take a step back to reflect upon the true essence of what Thanksgiving is all about. I got to thinking about how lucky I am, and about all of the people, and things I’m grateful for in my life. Here’s my list of 100 things I’m grateful for – I encourage you to do the same. You’ll be shocked how many good things there are in your life. Use this as a tool to help to keep you on track when you feel like things aren’t going your way, or when you feel like there’s nothing in life to be grateful for. Add to the list as you go. I started this list as the 50 things that I’m grateful for and I couldn’t stop. I’m truly blessed. Happy Thanksgiving everyone.
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As the short work week winds down, and we begin to prepare for the festivities for Thanksgiving, I thought it might be interesting to take a step back to reflect upon the true essence of what Thanksgiving is all about. I got to thinking about how lucky I am, and about all of the people, and things I’m grateful for in my life. Here’s my list of 100 things I’m grateful for – I encourage you to do the same. You’ll be shocked how many good things there are in your life. Use this as a tool to help to keep you on track when you feel like things aren’t going your way, or when you feel like there’s nothing in life to be grateful for. Add to the list as you go. I started this list as the 50 things that I’m grateful for and I couldn’t stop. I’m truly blessed. Happy Thanksgiving everyone.
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A few weeks back the NHL launched their custom Facebook page. Full disclosure: the NHL is a client at Buddy Media. They have quickly become the darling of the social media community because not only are they engaging in social media, but together we have implemented one of the most dynamic, engaging, fun and “fan centric” Fan pages on Facebook.
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