Frontpage Article
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Marist College Has Changed My Life Forever
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Chris DessiOn March 9th my life was changed forever. I was invited to speak at Marist College to discuss how social media can help students gain employment.
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8 percent of Online Americans use Twitter
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Chris DessiAbout 7 days ago Suzanne Choney of Technolog on MSNBC posted some interesting findings regarding Americanโs use of Twitter. I have a tendency to focus most of my blogging energy these days on Facebook, so after reading Suzanneโs piece I thought Iโd throw a little love toward my favorite micro-blogging platform. The reality is that…
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Mark Zuckerberg: Time Magazine Person of the Year 2010
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Chris DessiThis morning I was asked by a Donna Sweeney a producer at Fox 5 to come into the studio tonight at 5pm and chat about Mark Zuckerberg being named Time Magazineโs Person of the Year 2010.
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Clicker & Facebook: The Future of Television?
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Chris DessiToday Clicker, the complete guide to internet television announced that it will integrate with Facebook to further enhance itโs recommendation engine. This is a pivotal announcement for Facebook. Just another step toward the true vision that Mark Zuckerberg has for Facebook. Enhancing your life by knowing what your friends are doing. Zuckerberg feels (and I…
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Fox News, Family, Friends & Facebook Made My Day
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Chris Dessiesterday was perhaps the best work day Iโve had in my entire career. I started the day at the office with my business partner, and founder of Drive Action Digital, Anthony Zarro. We had just recieved our new laptops in the mail. Like two little kids on Christmas morning, we busily set up our laptops,…
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The Facebook Newsfeed Advantage: The Seven Steps of Facebook Marketing That Fuel Success and Performance in Social Media
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Chris DessiThe perfect storm of social media engagement entails having an appropriate brand presence on Facebook. Thereโs no way to avoid 500million active users. So before we delve into our seven steps, you must first take the plunge and create a Facebook Page for your brand. Now that you have a page, and perhaps a few…
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Facebook, Twitter, You Name It. Social Media is โHappeningโ to your Brand โ Whether You Like It or Not.
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Chris DessiLast week I added a post thatโs received significant traffic via Social Media Today. After the post went live, I received a fantastic comment from Dan Perez. His well thought out response and the banter that ensued resides on Social Media Today, however I think itโs worth re-posting here:
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An Open Letter to Brands
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Chris DessiDear Brand Manager, Social media can be a scary, fragmented experience, I get it. The Social Media ecosystem is already alive and well, and whether you like it or not, social media is already โhappeningโ to your brand. People are Tweeting about your product, adding Facebook statuses about your services, and generally talking about you…