8 percent of Online Americans use Twitter
December 16, 2010

8 percent of Online Americans use Twitter

About 7 days ago Suzanne Choney of Technolog on MSNBC posted some interesting findings regarding American’s use of Twitter. I have a tendency to focus most of my blogging energy these days on Facebook, so after reading Suzanne’s piece I thought I’d throw a little love toward my favorite micro-blogging platform. The reality is that I use Twitter just as much, if not more than I use Facebook. I’m certainly a “power-user” of both technologies, but the stats that Choney posted were fascinating.

Frontpage Article 0 1 min read
December 15, 2010

Clicker & Facebook: The Future of Television?

Today Clicker, the complete guide to internet television announced that it will integrate with Facebook to further enhance it’s recommendation engine. This is a pivotal announcement for Facebook. Just another step toward the true vision that Mark Zuckerberg has for Facebook. Enhancing your life by knowing what your friends are doing. Zuckerberg feels (and I agree) that the internet can be a lonely experience. Individuals are bouncing from one site to the next on their own. As these sites further integrate Facebook how much more rich and fulfilling will this experience be if you know what your friends are doing there as well. When I logged into Clicker it showed me a list of my friends that like shows I love like 3o Rock – how cool is that?

Business 0 1 min read
November 16, 2010

Fox News, Family, Friends & Facebook Made My Day

esterday was perhaps the best work day I’ve had in my entire career. I started the day at the office with my business partner, and founder of Drive Action Digital, Anthony Zarro. We had just recieved our new laptops in the mail. Like two little kids on Christmas morning, we busily set up our laptops, and started to get our desks in order. After working for a few hours, we headed down to the city together to meet with one of our most exciting clients – Lifesta. I’m going to tell you more about Lifesta soon enough, but you should know this – they are going to be huge. They’re changing the game of online couponing as we know it. Stay tuned for more! Finally, yesterday evening I was lucky enough to appear again on Fox TV. I was asked to come in to chat about Facebook’s new messaging platform. We chatted, and had a great time. It’s funny that I had no idea we were broadcasting live. In hindesight, it’s better that I didn’t know, I think I would have been more nervous!

Frontpage Article 0 1 min read
August 10, 2010

The Facebook Newsfeed Advantage: The Seven Steps of Facebook Marketing That Fuel Success and Performance in Social Media

The perfect storm of social media engagement entails having an appropriate brand presence on Facebook. There’s no way to avoid 500million active users. So before we delve into our seven steps, you must first take the plunge and create a Facebook Page for your brand.

Now that you have a page, and perhaps a few fans. What’s the next step?

Here are seven that will guide you to success:

Frontpage Article 0 3 min read
August 2, 2010

An Open Letter to Brands

Dear Brand Manager,

Social media can be a scary, fragmented experience, I get it. The Social Media ecosystem is already alive and well, and whether you like it or not, social media is already “happening” to your brand. People are Tweeting about your product, adding Facebook statuses about your services, and generally talking about you to their friends. It’s our job to figure out what the general energy of that dialogue is (positive, or negative) and help you become a part of the conversation.

Business 0 59 sec read