Chris Dessi: Dave, currently as I write this, your most popular post on Linkedin has over 2.7million views. What is it about your writing that you feel resonates with the Linkedin community?
Dave Kerpen: I try to write simply and concisely, and I like to tell stories. If my kids can read a LinkedIn post of mine, that’s a good thing.
My first “Success” interview will be with Chris Maloney. I love this guy. Chris and I met when he interned for me. Chris is a military veteran. He’s also an entrepreneur, and reservist. Chris even invited me to speak about digital & social media to his colleagues at Stewart Air National Guard Base. Chris has helped Silverback Social work on social media campaigns. He also worked with us on last year’s Westchester Digital Summit. I consider Chris a huge success. I should have been paying him to consult for me rather than have him intern. He wanted to learn about digital marketing. So he took an unpaid internship to immerse himself in our industry. He taught me more about operations and how to run my agency than I could ever teach him. He’s also a great guy, and a great friend. Here we go.
I don’t pretend to have all the answers. But lately I’ve been implementing a little trick that has helped me. I think it can help you too.
My agency is growing. We have amazing clients. We also produce a world class conference. The conference and the clients are synergistic events on paper. In execution they are at odds. One takes from the other in time, energy and sweat equity. I needed to clone myself, or find a solution.
When I first learned about social media I was so excited I bought FacebookShouldHireMe.com. I wanted to get Facebook’s attention. It didn’t work. Whatever. But other people took notice. I got coverage in Fortune Magazine.
That attention helped me get my first job in social media at Buddy Media. After that experience my personal blog evolved. It became my main marketing tool for business. The content I created insulated my personal brand. It kind of happened by accident.
Inspiring, sometimes touching, and always thought provoking – a good keynote is timeless. A bad one, can destroy your event, suck the life out of the room, and make you want to vomit. I believe in the power of the spoken word. I also believe that each of these men are masters at their craft. Here are 5 of the best public speakers I’ve ever heard utter a word.
Enjoy.
I’m an extrovert, and I understand the power of networking. What hurts me is to see introverts not capitalize on the opportunity of an event like the summit. So here are 15 practical tips you can use the next time you’re at an event. I hope you join us at this year’s summit and test them out.
Yesterday James Altucher wrote a great post, titled “The One Score That Can Improve Your Writing with a Single Click”
In the post James notes one important fact.
The F-K Score of your writing sometimes dictates it’s success. He notes:
“The Flesch-Kincaid Score was calculated to determine at what grade level you are writing for. If your score is 10, you are writing for a 10th grade level. If your score is 12 you are writing at a 12th grade level. And so on.”
James also notes that great works of literature, score low on the F-K Score. “Heart of Darkness” scored 6th grade reading level. Hemingway’s “Old Man and the Sea” scored a 4th grade reading level.
Shocking.
This morning I woke up early. Like really early. The kind of awesome early when (if you have kids) you […]