Social media is a spiritual awakening, not a technological one.

I’ve been writing a book for the past five months. The book was called “Start Now” and offered detailed accounts on how to engage in social media. I gave advice on how you can find your dream job, market your product or market yourself. I wrote 14 chapters, hired an editor, and then scrapped it all two weeks ago. I started revising my book, because a simple truth dawned on me. None of the advice that I was giving would work if the reader didn’t understand that social media is a digital extension of human beings. That the explosion of social media is a spiritual awakening, not a technological one.

8 percent of Online Americans use Twitter

8 percent of Online Americans use Twitter

About 7 days ago Suzanne Choney of Technolog on MSNBC posted some interesting findings regarding American’s use of Twitter. I have a tendency to focus most of my blogging energy these days on Facebook, so after reading Suzanne’s piece I thought I’d throw a little love toward my favorite micro-blogging platform. The reality is that I use Twitter just as much, if not more than I use Facebook. I’m certainly a “power-user” of both technologies, but the stats that Choney posted were fascinating.

5 Ways New York’s Grand Hyatt is Harnessing the Power of Foursquare & Twitter

Yesterday was an exciting day for the Drive Action Digital team. We spend most of our day in great meetings with clients, Lifesta and Audition Booth. Both teams are young, exciting and ready to take on the world. We’re blessed to have the opportunity to work with such inspiring and brilliant people. As we wrapped up with Lifesta and Audition Boot, we headed to the Fox studios where my business partner and founder of Drive Action Digital Anthony Zarro filmed a spot which will air early next week. Not bad for a chilly December Thursday, right?