An appropriate Facebook page may have a huge impact on your brand equity. It can also backfire in a horrible way. Similarly Twitter chatter can propel your brand to national accolades, or can potentially land you in the hot seat.
Facebook, Twitter, You Name It. Social Media is “Happening” to your Brand – Whether You Like It or Not.
About a year ago I met with a luxury watch manufacturer that I love. I say I” love” them because I own one of their watches, and it holds huge sentimental value for me. I approached the company with the idea that if I could speak to the decision makers I would most certainly convince them that if it were done properly, they could leverage the awesome power of Facebook and Twitter to change the game of selling luxury watches. Connect with brand advocates like myself, I told them, and you’ll tap into a community that will do the marketing for you. Offer them the tools to communicate how much they love you, and they’ll have a field day.
Facebook Fan Pages: Why It’s Important For Fans to “Like” Your Brand
A Facebook fan page can be one of, if not the most important extension of your brand in the social media ecosystem. Facebook now has over 500 million people using it’s service. The reality of that number means that Facebook has created it’s own Internet within in the Internet. Some people log into their account in the morning, and keep that Facebook window open aChris Dessi look up Interactivell day.
Invictus
Out of the night that covers me,
Black as the Pit from pole to pole,
I thank whatever gods may be
For my unconquerable soul.
In the fell clutch of circumstance
I have not winced nor cried aloud.
Under the bludgeonings of chance
My head is bloody, but unbowed.
Beyond this place of wrath and tears
Looms but the Horror of the shade,
And yet the menace of the years
Finds, and shall find, me unafraid.
It matters not how strait the gate,
How charged with punishments the scroll.
I am the master of my fate:
I am the captain of my soul.
William Ernest Henley
Social Media: A Funny Little Story
This past Thanksgiving weekend was awesome. I was able to spend quality time with my daughter, hang with the rest of my family, and get things done around the house that I knew wouldn’t happen if I didn’t complete them this particular weekend (Christmas decorations aren’t as fun to put up as they can be to look at). Friday afternoon we were spent. We’d hosted Thanksgiving, and were still in recovery mode. As the evening came upon us: for the first time in a very long while my wife and I were momentarily at a loss for what to do. We decided to venture out to the local Borders store. As per usual I drifted into the business section. As a point of curiosity lately I like to spot any titles of “Crush It” by Gary Vaynerchuk while I’m in a book store. It still gives me a thrill that I know Gary personally, and his book is performing so well. And as per usual when my eyes start to tire after only reading the just in-fold of a few titles, I start to write down titles that interest me in my blackberry and commit to purchasing the audio book for my commute. As I write this, I’m on the train (probably the most productive 2 hrs of my day). While doing this with a new title, I overheard a conversation:
100 Things I’m Grateful For
As the short work week winds down, and we begin to prepare for the festivities for Thanksgiving, I thought it might be interesting to take a step back to reflect upon the true essence of what Thanksgiving is all about. I got to thinking about how lucky I am, and about all of the people, and things I’m grateful for in my life. Here’s my list of 100 things I’m grateful for – I encourage you to do the same. You’ll be shocked how many good things there are in your life. Use this as a tool to help to keep you on track when you feel like things aren’t going your way, or when you feel like there’s nothing in life to be grateful for. Add to the list as you go. I started this list as the 50 things that I’m grateful for and I couldn’t stop. I’m truly blessed. Happy Thanksgiving everyone.
7 Powerful Questions
As the short work week winds down, and we begin to prepare for the festivities for Thanksgiving, I thought it might be interesting to take a step back to reflect upon the true essence of what Thanksgiving is all about. I got to thinking about how lucky I am, and about all of the people, and things I’m grateful for in my life. Here’s my list of 100 things I’m grateful for – I encourage you to do the same. You’ll be shocked how many good things there are in your life. Use this as a tool to help to keep you on track when you feel like things aren’t going your way, or when you feel like there’s nothing in life to be grateful for. Add to the list as you go. I started this list as the 50 things that I’m grateful for and I couldn’t stop. I’m truly blessed. Happy Thanksgiving everyone.
NHL on Facebook: Why the NHL is the Darling of the Social Media Community
A few weeks back the NHL launched their custom Facebook page. Full disclosure: the NHL is a client at Buddy Media. They have quickly become the darling of the social media community because not only are they engaging in social media, but together we have implemented one of the most dynamic, engaging, fun and “fan centric” Fan pages on Facebook.